John Mancini's Keynote View of the Digital Future


John Mancini, President of AIIM International was kind enough to make a zipcast of his info360 keynote presentation slides. This allows him to do “present” his slides. I am very, very grateful that he did this, as I was not able to attend the conference. I was really impressed by John’s comments. I made some “rough” notes. (I call them “rough” because they don’t capture all of John’s message – If you want, scroll to the bottom of this post to see the link to his zipcast.) ============================================================ Rough Notes made from John Mancini’s keynote at Info360 We are in the middle of an interesting technology inflection point —————————————————————- We have been through many phases, each with its content management focus.

  • Mainframe – Batch Transactions
  • Mini – Departmental Processes
  • PC – Documents
  • Internet – Web pages

Effectively what we have done is just taken the old world of paper-based records, ledgers and transferred it to the next phase of technology. This may the the source of some of the challenges that we have. The next iteration after the Internet will be “Social” – a focus on interactions and conversations. The content management focus will be capturing and managing these. John mentions that companies can’t just put a social layer on top of their current processes. They will need to think about the social layer and how they embed it in all of their processes and push it back through our web presences and information repositories so that everything connects up. A system of engagement that just has a front-end social process and nothing else behind it is not enough. John also points out that we need to avoid pushing just old world concepts into this social world. We will need to adapt these ideas, and ways of doing things. The old transactional ideas had to do with control, auditing and securing. This won’t be always possible in the new way. Implications ———— CIO’s will need to approach things differently.

  • Traditionally – Minimise Risk and Reduce Cost.
  • The new is Add Value and Create New Reality

The end of the email era John did an analysis of his e-mail:

  • 46% was actually unwanted (spam);
  • 21% was e-mails to colleagues – these could actually be better addressed with social media;
  • 21% was bac’n (interesting, but not essential, can be deleted without any harm).
  • The only things of real value were the e-mails sent to, and received from, real people outside of the organisation. This accounted for only 6% of total volume.

His point was – we need to think differently about e-mail. This is compounded by the fact that the people coming into the workforce are from the “social” phase, while the people making the decisions are from the “PC” phase. The End of IT autocracy.

  • 10 years – the coolest technology was was you got at work.
  • Now that is reversed.
  • Workplace IT is lagging behind.
  • If a business imperative is important enough, it doesn’t matter how much IT control it, if going outside that control will allow a user to get the job done, people will do it.

Implication of Compounding

  • Information growth will be incredible.
  • At the same time the cost of storage is dropping.
  • However this is not proportional. (Information growth exceeds decrease in cost).

Why we should care ——————-

  • If we ignore this, we will make the same mistakes again. E.g. when e-mail came out, companies considered it a risk, and that it was really only needed for management, etc.
  • However, companies need to embrace this technology to remain competitive. Otherwise there is a risk of a “digital divide”. The longer that it takes, the more difficult it will be.

============================================================== Link to John Mancini’s Zipcast ———————————————–

  • 7 Social Media Statistics That Will Get You Thinking on Your Social Media Marketing Strategy
  • Social Media Use at Work on the Rise
  • Guy Kawasaki – The Art Of Social Media
  • 10 ways to use Zipcast (
  • SlideShare Brings another collaboration tool to the crowded web conferencing market (

0 thoughts on “John Mancini's Keynote View of the Digital Future

Leave a Reply