Social Media in Business

Life is social.” …  “Business is social.  People buy from people they like and they like people who know them.  When we meet someone in their office we look at pictures on their wall so we can share something in common.  We want to build intimacy and trust.  Social media is just an electronic way to listen and engage…extending the old school way of going to someone’s office.

The above is a quote from a Forbes article (by Gene Marks) that I recently read. The article was discussing the adoption of social media in business.

While it seems that there is certainly a lot of interest in using social media in a business sense, there just hasn’t been that “compelling reason” to adopt it without question.

However there are still those that seem to see a real benefit (as seen in the quote above”, there are still a lot of people who don’t.

From what I’ve seen, business is still being run by a generation that hasn’t grown up with the web2.0 “idea”. And…there still isn’t a real business use that makes “C” level staff decide to implement it, without trying to work out first what they are going to use it for. (For some ideas on this, check out one of my earlier posts “ESS (Enterprise Social Software) – user adoption“)

Here’s the link to Gene’s post: Am I Wasting My Time On Social Media?

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0 thoughts on “Social Media in Business

  1. Thank you this insightful article. I think that healthcare as a business and research institution needs to understand this too. Although the latter is not for profit nevertheless the purpose of research is to contribute to social progress albeit through scientific or medical study.

    • Hi Kishan
      I appreciate your feedback!

      You are right. Social media can play such a big part in sharing information (both public & inside the firewall. The idea just needs to be adopted by those who make the decisions.

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