
Recently Braden Kelley moderated the first Innovation Excellence tweetjam.
Braden and Rowan Gibson both host the Innovation Excellence site for the Global Innovation Community. This is a seemingly endless store of tips, articles, presentations, etc, etc to inspire innovation. Definitely worth a visit. (http://www.innovationexcellence.com/)
Anyway, there was some interesting discussion in the tweetjam. And there was an amazing amount of retweets as the participants shared the innovation wisdom that was appearing on their screen.
Below I have captured the main flow of tweets.
(To get to the raw stream, scroll to the bottom of the page).
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Getting set to kick off inaugural Innovation Excellence Office Hours over on #ixchat – I’ll be doing #innovation Q&A – Questions to #ixchat |
innovate
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August 16, 2011 |
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Welcome everyone to #ixchat ! I am the author of ‘Stoking Your Innovation Bonfire’ and co-founder of http://t.co/QmGa6KO #ixchat |
innovate
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August 16, 2011 |
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Q1: What is one of the most overlooked parts of creating #innovation success? – #ixchat |
IXchat
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August 16, 2011 |
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Internal and external communications are central to successful #innovation and too often they are left for the end #ixchat |
innovate
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August 16, 2011 |
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Successful #Innovation = Value Creation * Value Access * Value Translation /// and value translation takes time and focus to do well #ixchat |
innovate
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August 16, 2011 |
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Value Translation is about taking the value that you’ve created with your new #innovation and evangelizing it in a way people get #ixchat |
innovate
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August 16, 2011 |
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Value Translation occurs along a continuum between explanation for more incremental #innovation to education for true disruptions #ixchat |
innovate
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August 16, 2011 |
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Successful companies focus on Value Translation from the beginning, testing messages internally and adapting for external audiences #ixchat |
innovate
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August 16, 2011 |
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Even a great company like #apple underestimated the importance of value translation in launching the iPad and suffered ridicule #ixchat |
innovate
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August 16, 2011 |
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But within three months, Apple came up with brilliant OOH advertising that translated the iPad’s value perfectly in a single image #ixchat |
innovate
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August 16, 2011 |
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Backlash against iPad’s launch statement should serve as cautionary tale of why investments in #innovation value translation matter #ixchat |
innovate
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August 16, 2011 |
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#innovation value translation should also not be expected to happen over night or to be the need of a single audience… #ixchat |
innovate
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August 16, 2011 |
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What things are you seeing done in cultures to create the environment to foster fun and safety to lead to innovative risk? #ixchat |
Niskir
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August 16, 2011 |
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Take Segway example. Incredible #invention – game changer. Failing so far because regulatory, political, etc hurdles underestimated #ixchat |
innovate
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August 16, 2011 |
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Because #innovation value translation can take time, often you must begin effort at the same time you begin creating the solution #ixchat |
innovate
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August 16, 2011 |
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Other necessary #innovation communications investments include defining innovation and creating a common language of innovation #ixchat |
innovate
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August 16, 2011 |
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Every context and culture is different, so every organization needs its own customized common #innovation language #ixchat |
innovate
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August 16, 2011 |
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Without common language of #innovation, organization will struggle to embed innovation into culture or to unlock employee passion #ixchat |
innovate
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August 16, 2011 |
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I started to have a bit of connectivity issues. I hope the time was useful. We will bring you office hours from others in future 🙂 #ixchat |
innovate
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August 16, 2011 |
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Q2: What things are u seeing done in cultures to create environment to foster fun and safety to lead to innovative risk? #ixchat via @niskir |
IXchat
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August 16, 2011 |
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Introducing greater flexibility into the organization and its environment can help to foster more fun and #innovation connectedness #ixchat |
innovate
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August 16, 2011 |
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Many organizations are redesigning their work space to increase likelihood of chance encounters and side #innovation conversations #ixchat |
innovate
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August 16, 2011 |
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@innovate Education is caused by starting at the wrong place. Start at value, then you don’t have to translate to value. #innovation #ixchat |
DavidWLocke
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August 16, 2011 |
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Work space design should always link to how work is done & integrate connectivity in a way that doesn’t interrupt creativity #ixchat |
innovate
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August 16, 2011 |
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But workspace is a small part – the ability to take innovative risk in an organization is much more cultural and measurement focused #ixchat |
innovate
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August 16, 2011 |
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@innovate…organizations will struggle to embed innovation in culture or unlock employee passion #ixchat http://t.co/GbcpHS1 |
GowerPublishing
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August 16, 2011 |
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Organizations committed to #innovation give employees flexibility & capability to experiment & to shift some time to this activity #ixchat |
innovate
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August 16, 2011 |
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Some organizations even allocate part of management’s measurement and compensation to how they foster and create #innovation #ixchat |
innovate
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August 16, 2011 |
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Budgets must also become more flexible to allow 4 execution of day-2-day while also allowing 4 experiments – some of which can fail #ixchat |
innovate
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August 16, 2011 |
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One way culture can shift to support more innovative risk taking is by working to instill a culture of learning from outcomes #ixchat |
innovate
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August 16, 2011 |
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Quietly checking the 1st Q & A session of #ixchat w/ @innovate this wk. Excellent Qs about how to create a culture for #innovation > #ixchat |
CreativeSage
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August 16, 2011 |
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Engaging people in learning not just from failures but also successes, & providing the space and support for the learning to happen #ixchat |
innovate
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August 16, 2011 |
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.@Gwen_Ishmael @bpluskowski & I wrote on #innovation #culture > Guide to #OpenInnovation & #Crowdsourcing http://t.co/NJNp3yd #ixchat |
CreativeSage
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August 16, 2011 |
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Thank you all for attending our inaugural Innovation Excellence Office Hours – Sorry that things slowed down there at the end #ixchat |
innovate
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August 16, 2011 |
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@berkshire_ideas – #ixchat was 1st Innovation Excellence Office Hours giving people chance to tune in and ask #innovation questions #ixchat |
innovate
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August 16, 2011 |
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@berkshire_ideas – We will begin listing future volunteer moderators here soon – http://ht.ly/64L3q – #innovation #ixchat |
innovate
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August 16, 2011 |
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For a look at the raw #ixchat stream (along with a few interesting statistics about the tweetjam) click here.
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Hello Mark,
Glad you found it useful and thank you for posting this synopsis. I’ve already started sharing it.
One small correction – it’s Braden not Brandan 😉
We’ll be bringing you more innovation office hours in the future at #ixchat with other authors, practitioners, and thought leaders fielding questions real time on twitter.
Stay tuned for an announcement soon of the next host at:
http://www.innovationexcellence.com/get-answers/expert-of-the-week
Thanks!
Braden
(@innovate)
Hi Braden
Thanks for the correction….sorry about that :O)
Excellent that you found the post useful as a summary of your tweetjam. There was some great stuff mentioned.
– Mark
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