Michael Spitz over at PharmaPhorum has written an article on “The gamification of healthcare”. It looks like a great article, and I plan to review it shortly. However, I just wanted to share Michael’s definition of “gamification”, which is one of the best that I have come across lately.
Gamification essentially uses game design techniques and mechanics to connect and engage with audiences in an otherwise non-gaming environment.
I’ll write more about his article (and others) soon…
- ‘Gamification’ engages otherwise uninterested customers (vator.tv)