I have been given a copy of Peter Hinssen’s “The New Normal“.
This book is about the
“advancement in technology” that “is creating a new ‘normal’ where relationships with consumers are increasingly in a digital form.”
Hinssen claims that we are “half way”, and that amazing things are going to be happening.
I’ve only just started reading the book, but here are my thoughts so far (as reviewed on Goodreads) …
The New Normal: explore the limits of the digital world by Peter Hinssen
28 February 2012
Just started reading this book…but so far I am unimpressed.
Hinssen is telling us nothing new. Yes, technology has made a big jump. Yes, there are young people today who have never had to use an “analog” anything. Yes, for them digital is normal.
And – another thing that irks me is the concept that we are “half way”. How do we know that we are half way? Half way to what? Saying that implies that there is a defined endpoint. And then what?
As mentioned – I’ve only started reading this book (up to page 14). The things that I mention above are enough to make me want to keep reading. I want to see if Hinnsen moves away from this “wow – all this new technology” stance and offers something that isn’t self-evident. I also want to see whether he expands on this “half way” idea.
I will add to my comments once I have finished the book.
Here is a video that gives a “teaser” of his book…
- “The New Normal” (on Peter Hinssen’s site)
- Synopsis (by Peter Hinssen)
- “The New Normal” (on Amazon.com)
- My review of the book (on Goodreads.com)
- My profile on Goodreads.com