When that “Please confirm” e-mail is worthless.

deaf earsI was poking around on the internet the other day looking for I.a.U.S. (Interesting and Useful Stuff) , when I came across a site that was offering a free “30 useful ways to do useful stuff” report.

The site was a legitimate one, and had a photo of the owner of the site, along with a bio, etc. I thought that the report could be a good one, so entered my e-mail address to down load it. And it was a good report with, indeed, 30 useful ways to do useful stuff.

Then the daily e-mails started coming in. They were harmless e-mails, packed with further useful tips, and I didn’t mind them too much. I’d have a look at them, and then delete them if there were not worth keeping.

But then I started going through the backlog of unread e-mail. There was one e-mail from the above-mentioned (or not-mentioned) company. It was from about three weeks ago. In it was a message  that asked me to click on an “opt-in” link to verify that I wanted to receive information. I did this and was taken to a screen that informed me that I would “now receive e-mail” from the company!

Makes me really wonder what the point of it all is…

The opt-in e-mail

The confirmation message

Pie’s comments on the Yammer purchase

Thanks to the wisdom of Gmail, e-mail that I receive where I am just “one of the many” gets filed away in the “Bulk” folder.
I try to check it every now and then, and got a surprise today when I saw an email alerting me to Laurence Hart’s latest blog post.
I was surprised because he had written about the purchase of Yammer by Microsoft. I didn’t even know that this had occurred! (Been very out of touch lately).
You can read Laurence’s post above. I like his analysis.

Thanks Laurence

Posted in E2.0, Twitter | Tagged Laurence Hart, , pie, Yammer | Leave a reply

BYOD – Run What Ya Brung

Follow the link below to read what my good friend Chris Walker wrote about the “Bring Your Own Device” mentality that is sweeping the land…

BYOD – Run What Ya Brung.