Social Media and Profile Photos

face_to_face

“There’s a lot of research about the way our brains process faces and how they have a unique way of making us happy. A smiling face, even in the form of a small profile picture, tells us someone else is there. The web is a social environment, and at the heart of it all is people.”

The above snippet comes from Box’s “Introducing Box Notes” page…

The three sentences, highlighted above, say a lot. The web is a social environment.

And it doesn’t just apply to the “web”. Social is being adopted by companies, inside the firewall, also and having people’s photos available make a big difference. I have often heard from clients that they “want to get to know who their fellow staff members are”. And having a photo turns a person from a faceless work colleague (often in a separate building/town/country), into a real person.

What about people outside the enterprise?

Something that I have been using for a few months now is Microsoft’s Social Connector for Outlook 2010. This allows Outlook to display the profile photo, and info, from one of the social networks that that person is a member of. In my case, I have set up the connector so that it connects to LinkedIn. What difference does this make? A lot! When I get emails from clients I know, having their photo on display, makes it more personal, and for people I haven’t yet met, it makes that first face-to-face meeting so much more enjoyable.

So, here’s a push to stop hiding. Come out into the open. Let us see who you are. (Naturally, there are limits…)