The best no-bullshit "Rules of Networking"


The question was asked, on Quora,  “How do I get better at networking?

There were 38 answers. The response that got the most upvotes, was the one by Zach Freedman. Someone who tells it like it is. His response was certainly different from the other responses, and garnered the most comments (and, as mentioned, upvotes)…

  1. Networking is bullshit. You don’t “network”, you meet people. Get out of the results-oriented mindset and enjoy the conversations. Be a goddamn human about it. Put down your phone, because…
  2. Comfort zones are bullshit. The only network worth having is one that has a diverse group. Wide and shallow is the name of the game. With a wide network, you have more interesting conversations, more options for solving problems, and more ears on the ground to spot trends. Grow some balls, leave your silo, and make friends with people who are utterly unlike you. Twitter and Facebook shield you, which is why…
  3. Social media is bullshit. Talk to people in the real world. A lot. Expand your options using meetups, clubs, mixers, and getting friends to drag you along to their social stuff. Try and talk to everyone at the event. Ignore your business cards, because…
    Business cards are bullshit. There’s exactly one reason to use a card – you take their card because you want to follow up on something they said. They like old Benzes and you have a friend who collects them? Ask for their card, write “Connect w Jeff re Benzes” on the front, pocket the card, and follow up with it. Don’t give out your card unless asked, because…
  4. “Let’s talk later” is bullshit. They’ll never follow up with you. The ball is firmly in your court. If the conversation went well, call them back within two days, link them with what you wrote down, and check in every two weeks or so. Two weeks?! Yes, because…
  5. You never stop selling. You never stop shipping. Your life is vibrant, fascinating, and fast-moving. Every week, you have new people to connect and new developments to tell others about. And you do so.

Your regular contact builds friends. Your excitement makes them want to listen. Your activity spreads the word that you get things done.

Conversations aren’t “How are you doing? Fine, how are you?” They’re real, visceral, and worthwhile. Most importantly, you’re actually helping people, and that’s why you start networking in the first place.

 You can read the original in Quora here.

Introducing…the Internet SuperHeroes

27-11-2014 23-35-17Thanks to CollegeHumor

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“You’re out of here” – getting rid of your friends

not friends

A recent foray into Facebook led me to an post where the author said that he had unfriended some people because they started arguing, and complaining about what he had written.

If we translate this into the real world, effectively what the author had done was say “I don’t like your opinion, I don’t want to be friends with you any more.” Just because of a comment. Pretty harsh stuff.

This brings up a couple of points that bother me with regards this realm:

1. It’s called “Social Media”. Dumping your friends just because they said something you don’t agree with isn’t being very social.

2. What sort of “friend” are these people, and what sort of “friend” is the author, when just because you don’t like what’s being said, you say “I don’t want to be friends anymore.”

3. I agree that you can build up friendship through common interests, etc., but where’s the line between friendship, and acquaintance?


  • Becoming me. (


Pharma and social media….examples of why it’s risky


A couple of weeks ago I came across a fascinating piece describing Facebook’s decision to insist that Pharma companies allow commenting on their Facebook pages.

The article raises some interesting questions about social media, and being responsible for the content, including that entered by others (e.g.comments on a page). 

I urge you to read the article, and leave a comment below. What are your thoughts? Is this a good thing or not? Should Pharma be held responsible for content created by others when that content is just a comment?

Here’s the link to the article:

And here’s one that discusses Pharma and Pinterest:

See you back soon…

  • Top 5 pharma marketing trends in 2014
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  • Pharma Should Embrace Social Media Despite Regulatory Limbo, Hurd Says
  • Visual web: Cautionary note for pharma about Pinterest

History of Search … the infographic

History of Search

Do you know how we got to today’s search engines?

The infographic below shows the timeline for Search Engines. Starting with Archie back in 1990 through to 2010.

Infographic of Internet Search Engines: History & List of Search Engines..

Infographic byWordStream Internet Marketing

  • Five Do’s and Don’ts of Infographics
  • Various Amazing Infographic Art Created by Tom Whalen
Useful Books

Power of Social & an example of “Wisdom of the Crowds”

In a previous post, I discussed how you don’t always get a correct answer to a question you ask to a crowd.

One of the Spark talks given at Lotusphere 2012 was by Mitch Cohen. It was titled “Get Cancer – Get Social”. His wife had been diagnosed with breast cancer.

Mitch’s talk was a good, & inspiring, one. He talked about the part the internet, and social media played, and broke it down into three areas:

  • Information
  • Misinformation, and
  • Support



“Believe it or not, someone (can) be wrong on the internet”

The first thing that Mitch did when his wife was diagnosed was to tell her not to look for answers on the internet. In his talk, he tells us that no two diagnosis’ are the same, and that everyone reacts differently. There are a lot of people out there trying to be helpful, and give advice, but it was, really, misinformation. The best thing to do, said Mitch, is ask the questions to the experts – the doctors and oncologists.


“There’s a lot of support you can get”

Mitch talked about Facebook. “You can be sitting at an infusion centre, letting this poison run into you boy, and you could be thinking about that, or you could be looking at the 100 of comments coming in wishing you support.”


Mitch’s wife started blogging about what she was going through. She wrote about how she was feeling, how she was handling it, and what she thought about what was going on. Not only did it made it easier for her to tell her friends all about it, it made it really made it easier for Mitch to share it with his friends.

Living Vicariously

Mitch pointed out that going through chemo means you end up being more susceptible to infection  Which means that you can’t be around other people. Being able to see what the vacation photos of others on Facebook, and reading their stories really made a difference to his wife.

Thousands of Miles Away

“I wish we were closer, I wish there was something we could do”

Mitch told of the great support they got from their local friends was, but what he found incredibly powerful was the support he got from people thousands of miles away. How people he had never met in person came up to him (at the conference) and were genuinely concerned and interested with what had been going on.

The Spark Talks were, and are, organised by The Nerd Girls. You can see, below, a list of other excellent Spark talks that were given at Lotusphere2012.

  • Spark Ideas Lotusphere 2012 – The Videos (
  • Wisdom of the Crowds – part 1 : When the wisdom of the many helps the few or the one (
  • Relationships in social media (
  • From The Wisdom Of Crowds, To The Wisdom Of Friends (

Test Driving the Bottlenose

It’s amazing how you can stumble upon things. In reviewing the results of a Google Alert for “Hootsuite”, I came across a reference to a new Twitter client called “Bottlenose“.

Bottlenose looks like a pretty powerful tool. You can read about it in this post on, and check out, on the Bottlenose site, the “tour” of its features.

I have just signed up, and I’ve got to admit, it looks impressive. I understand that the beast is still in BETA, and that there are a few limitations, but I am going to give it a good try out over the next couple of weeks.

I’ll let you know how things go…

  • Bottlenose Begins to Unstealth
  • Spivack’s Built To Match Scale of Exploding Message Stream
  • Crimson Hexagon Partners with HootSuite to Provide Social Insight and Engagement for Enterprises
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  • Bottlenose: Fighting Information Overload With a Smarter Social Media Dashboard
  • Bottlenose 2.0 Dives Into The Visual Social Web
  • Bottlenose 2.0 Is a 6th Sense for the Social Web
  • Bottlenose 2.0: Taming The “Share-pocalypse” With A Smarter Social Media Dashboard
  • Bottlenose is a social media dashboard that makes sense of the stream (invites)
  • Can Bottlenose help prevent the social sharepocalypse?

(Social) Networking

Recently I read a post that resonated with me.

It was written by Charles Blakeman, and he questioned what was so special about social networking.

With his permission I have included his blog post below…

When we use the phrase Social Networking, do we really get it?

I’m not at all opposed to online networking – I use it all the time to build relationships, but no matter what medium you use to connect with people, it’s not about CONTACTS, but meaningful and lasting CONNECTIONS. It’s ALWAYS about being social. So maybe I don’t get it.

“Social networking” is the apparent standard description of online networking. But how is it that “social networking” is somehow just an online thing? I get business from my neighbors, my family, my bicycling friends, my golf friends, my business friends, my clients, and from people I meet in a restaurant, as well as from people on Twitter and Facebook.

“SOCIAL” networking is a great idea, in fact it’s the only way to network, by being social, not salesy – making friends and meeting needs. But most people who do offline or online networking aren’t social about it at all. Most networking opportunities are simply a place to collect business cards and try to sell things to people, which is why most serious business people with a true network and lasting connections don’t show up at networking events.

They’re too business doing real social networking – playing golf with a friend, hosting a small and intimate wine tasting at their house, having a cup of coffee with a few business associates, riding a bike with a half dozen others, or meeting with their very committed referral network. And in all this, their objective is to serve people and meet THEIR needs, which is the opposite of most classic networking strategies.

When truly social business people move online, they have no interest in networking, but in building a network, and they don’t focus on contacts, but on lasting connections. Twitter and Facebook look the same to them as a cup of coffee with a few friends – they’re focused on trying to serve others and see how they can push them forward, not on selling things to everyone that says hello.

So I’m confused. If “social networking” is something you do online, then what is connecting a friend with a potential employee for her, or meeting someone over a cup of coffee – is that “unsocial networking”?

The communications medium is not the magic. The willingness to serve other people where they are at, not where I want them to be, and to get them to their goals are the keys to the business kingdom. No matter what the medium, I will get farther by serving people than selling to them.

I can’t bring myself to call either online or offline networking “social networking” because it implies there are types of good networking that aren’t social. If people don’t like me, they won’t buy from me. What part of building a network SHOULDN’T be social? Maybe I just don’t get it.

More of Charles excellent posts can be read on the businessblogs site here

  • Social Networking: Why?

Learning about Klout

One of the people I follow on twitter is Shadeed Eleazer (@mrshadeed). He’s a cool guy and blogs about the digital world. He also creates video blogs.

One of the ones I watched recently was about Klout. He talks about what it is and how it works.

Definitely worth 3 minutes and 48 seconds of your time to view/listen to it.

  • Klout? (
  • Klout Now Measures Social Influence On Google+ (
  • An Interview with Klout. Do You Love It or Hate It? | Kyle Lacy – Social Media and Digital Marketing (

What if St Peter knew your Klout Score?


Klout Score in Social Media