Europe Momentum 2011 – Resources for those who couldn’t be there…

This year’s EMC’s European Momentum is being was held in Berlin.

The Momentum conference is something I have always tried to attend. It  is a great opportunity to:

  • find out what EMC’s strategies are.
  • Attend great sessions to learn more
  • Meet great people
  • Share ideas & experiences,
  • etc, etc.
So – what if you can’t couldn’t attend?
I’m trying to put together a list of resources that will give you the opportunity to follow Momentum online.

Hopefully I will be adding to this page as I find more excellent ways to “be there” (virtually).

Also check out my Google+ stream. I’ll post regular updates there as well. (


  • Blogs from EMC World 2011, Las Vegas
  • InsideDocumentum Momentum 2011 posts
  • Notes from the Momentum 2011 session ”Current and Future Architecture of Documentum” – Alexandra
  • Reflections from Momentum 2011 Berlin – Alexandra
  • Jeroen van Rotterdam’s Blog
  • The ADLIB blog
  • The Momentum 2011 Perspective on EMC Documentum in Q3/2012
    – Ed SteenHoek
  • Momentum Overview – Tim de Grave
  • Momentum 2011 – all the videos

  • More to come…


  • EMC’s Momentum Conference on Facebook – click on MMTM Berlin – Live to see some great streaming video of the keynotes, and sessions.

Official site

  • Momentum Berlin 2011 sitelists the sessions, the speakers, the exhibitions, etc, etc

  • EMC World On Demandpresentations, sessions, etc from the EMC World, Las Vegas 2011

  • Event page in the Documentum Community

Images and Videos from the Conference

  • Momentum 2011 – all the videos

  • Images from the conference on Flikr

  • EMC Momentum 2011 (LA/Berlin) on YouTube

  • Momentum Berlin playlist on YouTube
  • Opening act at the Keynote Presentation
  • Opening Keynote from Momentum 2011 Berlin


  • Momentum Tweets (Streaming)


  • Momentum on Slideshare

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Momentum Lisbon – Opening, and Technical Keynote.

During the opening and technical Keynote presentations at this year’s Momentum, I sat, and diligently made notes of everything that was said.

When I started writing this Post, I realised that I was give a blow-by-blow account of the session, and that this was leading to a rather be a lot large (and more tedious) than I had originally intended. So – instead of that I will try and summarise the key points of the session. (I’ll get the other post finished later).

In the morning, Mark Lewis gave his vision on the “future”. He also explained that he is no longer President of IIG but the “Chief Strategy Officer”. In the afternoon keynote session, Rick Devenuti, the new President of the group introduced himself, and, more-or-less, repeated Mark’s message in his own way. Then Jeetu Patel, the new Chief Technology Officer, expanded on the message giving more depth to it.

The forecast is for cloud.

EMC have recognised that the world is changing.

  • More and more information is being created, and is becoming richer (media files, etc) and more disperse (multiple locations).
  • Regulations are increasing, requiring the keeping of more and more documents. At the same time, being able to easily locate information is becoming extremely important.
  • The User is changing. The way information is consumed is changing, as well as the expectation of the user.

Technology is also evolving. The latest “wave” includes:

  • cloud computing – the increase use of divergent ways of using information regardless of where a person is, is a driving force behind the adoption of the cloud.
  • Mobile Internet – the way users connect to the internet are diverse, and includes such devices as iPads, smartphones, Kindles, etc, etc. The way the internet is being used is changing – there are new social and collaboration norms.

Mark Lewis who gave the above thoughts, also pointed out that businesses need to be able to survive they must have the ability to change quickly. A new “partnership” is required between the business, and IT, rather than IT just supplying solutions/technology that the users must use.

The message that came through from all the three speakers is that most innovation is happening on the consumer side, and that EMC has to be open to this, and willing to accept, respond to external changes. Their new Mission is to “help customers get maximum leverage through:

  1. Help organisations to reduce risk
  2. Increase Agility,
  3. Lower cost”

A new Information Management Technology stack” (according to EMC) was shown that consisted of three layers:

Jeetu expanded on this by adding that the bottom layer also includes “Federation”. EMC recognises that information may reside in the repositories of different systems. They want to still add value.

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Momentum Lisbon – Virtual Momentum.

Another surprising offering this year is “Virtual Momentum“.

While attending Momentum is always fun, and educational, EMC have realised that not all companies can send someone to such an event. And so, they have created “Virtual Momentum”. Virtual Momentum allows a user to, using their computer,

  • “attend” sessions (where a recording of the session can be listened to, and the presentation viewed/downloaded ,
  • “visit” the booths, where they have a chance to access further information, or to interact with the “exhibitor” through on-line chatting.
  • Watch the keynote sessions, etc.

Virtual Momentum is something that all attendees of Momentum have access to (normally $200 per person).. After the “real-life” Momentum, I will certainly be “visiting” it, and will post more information on what it is like.

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Momentum Lisbon – Welcome Reception.

On the first day, at about 5 o’clock, there is always the “Welcome Reception”. This allows people to wander around the booths, and catch up with the exhibitors. At the same time, there is always a certain amount of entertainment going on, often with a typically “local flavor”. On this night, there were artists painting small clay models, dancers, a lady in red, on stilts, The Stig! (yes – you read that correctly), and there was also typical Portuguese food available.

I really like this event because, over the years, at each Momentum I have attended, I am getting to know more of the partners. It’s always great to catch up with these people in a reasonable “non-rushed” moment.

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… Day 1 continued – Training

Momentum EMC Documentum ECMS

In the afternoon, there were a number of “Tutorials”. I attended one entitled “Successful End User Rollout – EMC End User Enablement.

(When you register at the beginning of Momentum, you get the “Conference Guide”, a thick book containing the programme for each day, along with descriptions of the sessions, and oodles of other information. I am learning that there is a lot of value in actually reading the description of the sessions, rather than just the titles. While the tutorial I mentioned above wasn’t quite what I expected, it was still very valuable.)

“Successful End User Rollout” was about an important part of a project that often gets underestimated. User training. This session was given by Gunny Cameron, a lady who oozed passion for training. This came through in her delivery, and was great!

End-user training is something that is often the first victim in a project when budgets are stretched. If, for one reason or another, a cut has to be made in a project, it is Training that gets sacrificed. Often, the actual training given does not quite “enable users”. This can lead to poor adoption of the new system by the end-users because they do not understand it, with the result that a project can be deemed as having failed because the system “is too complex”, or not used properly.

Gunny presented a User Enablement Plan, that would lead to “Strong End User Adoption”. The key components of this are:

  • Curriculum Development – PADDIE.
  • Power User Training (prepare someone to be the “Go-To” person).
  • Train the Trainer
  • Web Based – make standard modules, and modify them for different situations as required.

PADDIE – the acronym for the model used for Curriculum Development. This includes:

  • Plan – Identify training needs
  • Analyze – Assess current situation, identify roles, envision the future, etc.
  • Design – Create learning objectives, and determine the approach used for giving the training (instructor, led, web based, hands –on, demonstration/stimulation).
  • Develop Content – also take into account job aids, and a glossary of terms.
  • Implement
  • Evaluate – how do you know whether the training has been successful. Is there something measurable?

Obviously Momentum is to promote EMC (and its partners), so there was a subtle push for EMC’s own training and education services, but sometimes it makes sense to get the “people who know a product inside out” to be involved with preparing training material because they know the product well (and have the technical resources to call upon when necessary).

After the tutorial session, I was able to talk to Gunny. The main question I had was, actually, about her name. As it tuns out her real name is Guvnor Cameron. It is a Swedish name.

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